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2721 839 4839 karen@karenwessels.com

Why Marketing is so essential to the success of your Sales goals

We’ve all heard it before, how the marketing department just cannot see eye-to-eye with the sales department. And how the sales department thinks the campaigns designed by the marketing department is never going to work.

It’s 2017 – time to set aside those differences and truly understand how these two departments are quintessential to the growth of any business.

Yes it can be done. It is absolutely possible for these two divisions to work together harmoniously. And this is the year to do it.

Why? If we can better understand how important a great marketing campaign is, we can better utilise it in growing our sales, month-on-month.

The best way to do this is to get these two silos’ to speak with each other. It doesn’t matter if you’re a corporate or a solopreneur, the bottom line is, marketing complements sales. Simple.

7 Steps to understanding Marketing

  1. Business Vision– What is your business vision? That is, do you know your business? Why did you build your business? Does your vision align with your strategy? First and foremost, by having a clear vision of what you want, then how you’re going to achieve it will follow automatically.
  2. Determine Target Market– In order to design a great marketing strategy you truly need to understand who you are speaking to. What does your ideal customer look like? Where are they located? What are their interests? Where do they hang out in the social media realm? By understanding the buying persona (or client avatar), you’ve just made your strategy building so much easier.
  3. Look At Your Competitors– Chances are there is already a business doing what you’re doing. But never fear! Now is the time to understand what differentiates you from your competitors and make that your slogan, your driving force. Look at what they are doing and do it better.
  4. Act Like A Media Company– You absolutely need to commit in creating as much great content as possible. There are numerous articles available on the web describing where buyer attention is focussed. Find out where in your niche they are and cater to them. In other words, if you’re selling beauty products then it makes sense to share gorgeous editorial pics on Instagram, to do how to videos on YouTube and to share daily cleansing tips for instance with live feed on Facebook. Get creative and keep churning out quality content.
  5. Set Out Marketing Goals– Take the needed time to set out your marketing goals for the year to come and break them down into achievable monthly milestones. The better your goals are outlined and adhered to, the easier the sales process becomes.
  6. Create A Marketing Calendar– Create a workable marketing calendar for the rest of the year. Look at ways to launch new products or services, create monthly themes and weekly action steps. Become creative with your posts, however, do cater to your target market and keep in mind the medium that you’re sharing on. Look at the time of day and the day of the week that you’re sharing content to ensure that you maximise engagement and convert those leads into sales.
  7. Put A Budget In Place– There are times that you’re going to spend money to make money and marketing is one of those places. The beauty of social media and blogging is that you can grow your audience organically and create a loyal following without spending a cent. Other times it is essential to throw a bit of budget behind your marketing campaigns to ensure that your conversion rate is high and attainable. You want to see tangible results from your marketing campaign, so make sure that the right people are seeing your content at the right time.