2721 839 4839 karen@karenwessels.com

Why Outsourcing Is The Hottest Trend For Business Success

Thanks to the increase in technology, apps, devices and innovative thinking, the way we run business now is streets away from how it was done just a decade ago.

Outsourcing is fast becoming the norm and stats indicate that by 2020 more than 65% of work will be outsourced to remote workers.

I know that there are still business owners who struggle with the idea of outsourcing work to anyone who is not physically located at their office.

And then there are those who run an entire business on an outsourced model.

The idea behind this article is to show you what you can outsource, so let’s get you comfortable with the idea of what you can outsource and to whom.

1.  All things admin

Whether you are a solopreneur, or run a medium sized business, you can take advantage of outsourcing admin tasks. This can be anything from a full-time PA to a client liaison who responds to online inquiries on your behalf.

Who can do this for you? An experienced Virtual Assistant. Scour the internet to understand the business behind a Virtual Assistant and soon you’ll discover that there is a world of possibilities waiting for you.

Finding a reputable Virtual Assistant is pretty easy and I would recommend starting your search on LinkedIn. If you’re not sure of the calibre of the VA or her capacity, ask to do an hour trial run for instance. Trust me, you’re going to thank me for this! Do more of what you love and outsource the rest of the admin tasks to your trusted Virtual Assistant.

2.  Marketing campaigns

What is the one thing that is usually cut when a business owner starts feeling the pinch? Marketing of course! And yet, without marketing you cannot fill a decent sales pipeline. Granted, there are quite a few marketing activities you can do on your own. With a reputable marketing agency not only will you save time, but you also get to hire a team who understands how to leverage marketing to convert website visitors and the like into quality leads.

Interview a few marketing agencies, ask for sample work and client testimonials. Look beyond the pretty marketing collateral and listen to your gut on this one.

3.  Certain Sales functions

Do you love sales? If not, then you need a sales team! And if you aren’t particularly keen on hiring a sales division, outsource this function. But know this, the best way for your business to grow is to have sales. Referrals and walk-ins will only last so long, and then? If you’re not particularly comfortable with selling or it’s a task that you just don’t enjoy, outsource this sales function to a lead generation company.

Again, do a lot of research, as there are a ton of lead generation companies out there. Ask the following questions:

  1. Do they specialise in my industry or are they generalists?
  2. How long have they been around? (In other words, what kind of experience do they have?)
  3. What kind of results have they achieved for their other clients?
  4. Can you find your shortlist on the internet? (If they have an amazing web presence, then you can rest assured they have created a great web presence for their clients).

The list of what you can outsource is pretty much endless, from graphic design work to tech support and everything in between. The trick is to find an agency that aligns with your vision and has a culture that you can work with and enjoy.

Happy hunting for great outsourced companies and enjoy the freedom that comes with outsourcing certain business functions!