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Why you are failing at sales

Oh the dreaded word for most people. That lingering bad aftertaste associated with this noun is as bad as asking most people to speak in public. They quiver at the thought!

I love sales, dearly. It’s been a close companion of mine over the years, and even though we’ve had a love hate relationship we do have conversations on a daily basis. Sales has been good to me. Sales has taught me to be tenacious, to be persistent, to grow resilience and best of all, how to engage with others.

Sales should be seen as a great communication tool above all else.

How can improved sales skills make your business better?

Communication tool

Well for one, having sales skills means that you enjoy people and you are great at communicating. Wait! Surely that isn’t the definition of sales?

To be honest, over the years sales has been given a bad rep. Now’s the time to improve its reputation and perhaps even place it on a pedestal.

There are too many businesses, particularly start-ups that fail and my belief is that one of the reasons this tends to happen is that they don’t hunt sales. They don’t have a sales plan or budget in place. Yes it’s great to have a marketing plan, but what’s the point of getting all these great leads, creating brand awareness and a digital footprint if you don’t close the deal?

It’s time to start using sales as a great communication tool.


We need to actively start viewing sales in a better light. Our perception of what sales is and how it works needs to change. We need to embrace the power of this little noun. Without sales your business is dead. I know that sounds harsh, however, don’t fool yourself. Your lovely business that you’ve been focussing on for the last 5 years is not going to grow if you don’t have a sales plan in place. Start changing your perception of sales and see your bottom line grow.

Risk taking

Sales does involve taking certain risks. You need to be comfortable putting yourself out there, presenting on a daily basis, possibly even facing rejection at every turn.

But isn’t this what makes us stronger? Get comfortable being uncomfortable. Learn to take risks. Place yourself in “danger”, in the sales zone. Growth only happens outside of your comfort zone.

Now turn off those voices in your head and go out & sell! You’ll thank me for the constant adrenaline rush!