Did you know that Sales is for you, you and you?
Are you faint of heart? Then sales is for you!
Say what?! Are you the kind of person that wants to hide under a rock when you hear the word ‘sales’? Then this article is just for you!
If you had to summarise sales in a tweet (a whole 140 characters) what would you say? You probably would include the words ‘pushy’, ‘obnoxious’, ‘forceful’, ‘too salesy’ in there.
I want you to take a step back and look at sales from a different angle. What if I said to you that sales is first and foremost about communication, about negotiating, building relationships?
Let’s start training our brains to see sales in a far more receptive and positive light. I always reference a portion of sales to that of being a parent. If you have children you more than likely spend a lot of your time negotiating with them – when to bath, to finish their homework, to put down that mobile phone. You have become a master at negotiating! And isn’t negotiating the crux of sales?
A master at communication
When you write an email to a client, answer queries from your website, respond to LinkedIn requests, you are communicating. Wouldn’t you say that is the next vital part of sales? Being able to communicate succinctly is key to sales success. Being able to bring your point across in a sales conversation, a powerful presentation, a one-on-one meeting makes for a great communicator.
Understanding that sales is made up of different parts makes it easier for our brains to digest. Sales shouldn’t be considered this daunting thing that strikes fear in your heart.
Instead we should see it as an art form to embrace, a skill to hone and share with others. As a business owner you need sales to grow the business. If you’re just starting out sales is dependent on you, therefore this is something that we need to embrace and become really good at.
Practice makes perfect
So how do we become good at something we fear? Practice. Practice. Practice.
Get comfortable stepping out of your comfort zone. How did you learn to use a computer when it just came out? How did you learn to drive a car? By practicing of course!
We strive for perfection but settle for excellence. The only way you’re going to become great at sales is to keep doing it. Keep in mind the different aspects of sales. It is a sum of different parts. Learn to write great converting emails, become comfortable speaking with confidence on the phone, be assertive when asking for the deal.
I know you’ve got this! You can absolutely do it and I am your greatest sales ambassador. I know you have it in you, it just needs to be discovered and finely tuned like a beautiful musical instrument.
Now go out and conquer the sales world!