How to Develop Your 2018 Sales and Marketing Strategy
In this post I’ll take you through 5 steps that you can implement right now to help you get your sales and marketing strategy on track for 2017.
1) Analyze Your 2017 Sales Trends
Take a look at where your sales and revenue come from in 2017. Did your company revenue come mostly from new or existing customers? How long is your average sales cycle? What were your best sources for new leads? Did you closing rate improve over time? Did you lose customers and do you know why?
Document the lessons learned and start strategizing on how you can improve them this year.
2) Analyze Your 2017 Marketing Trends
Do you know how much traffic your website received in 2017 on a daily and monthly basis? How many leads were converted, both online and offline? Did you notice whether certain blogs performed better than others?
These insights will help you define your “client avator”. This also indicates who your target market is and what appeals to them so that you can start sharing more of that kind of content.
3) Define Your Business Vision for the next year
What is your vision for your business for the next year? Where do you want to be financially? Write a one-pager of what things will look like 12months from now, be very specific and then reverse engineer how you’re going to achieve those results.
4) Set Your Business Priorities and Goals for 2018
Is there anything standing in your way of achieving your business goals? Were there projects outstanding from last year that are still lingering? If so, then you need to look at what setbacks you experienced and why. Look at how you will measure key metrics this year and what goals you want to achieve in the first quarter of 2017. Then put an action plan together to start achieving this!
5) Review and Update Your Ideal Customer Profile and Personas
Look back at your best customers and make sure you identify the characteristics that make them profitable and enjoyable to work with. Make sure your ideal customer profile and buyer personas are accurate and reflect the kinds of customers who will help you reach your growth goals.
These are just a few steps that you can start actioning now to ensure great sales and marketing success for 2018!